A Real API and a Branded Embed, Not Just a Shared Link
Google Forms is free and frictionless, and we won’t argue with that. Forms Expert starts where Google stops: a real REST API with signed webhooks, an auto-resizing branded embed, and the logic, consent, and analytics depth a quick Google form doesn’t reach.
Where Forms Expert Wins — and Where Google Forms Does
Google Forms is free and sits in every Google account. Here’s where free and frictionless starts to cost you, strengths named on both sides.
A real REST API and webhooks
Post submissions to a REST endpoint and receive signed webhooks that retry up to 5× — the programmatic surface Google Forms simply doesn’t offer.
An auto-resizing branded embed
Use @forms.expert/sdk (React, Vue, or vanilla) or an iframe. It auto-resizes and adopts your styling, putting your brand inside your product, not a generic iframe.
Logic, consent & analytics depth
Conditional branches and GDPR cookie consent are built in, plus a completion funnel and per-field stats on Pro and up — beyond what a quick Google form covers.
Where Google Forms is stronger
Google Forms is completely free, needs zero signup from respondents, and lives natively inside Sheets and Drive. For a quick internal poll or anything already in Google Workspace, it’s hard to beat.
Moving Off Google Forms
A Real Forms Expert Form
The form below is the real engine, not a screenshot: one Forms Expert definition running as a page, a widget, and an API.
Try the Google Forms Alternative Built on Triple Delivery
Get a real REST API and a branded embed from one form definition, free to start, no credit card. The page, widget, and API are the same form.